Pious D. SerwonuThe Penman

Reconceptualizing Communications Departments: Towards a Strategic, Stakeholder-Driven Model

By Pious D. Serwonu Communication

Why communications departments should work upstream as strategic partners across an organisation, not downstream as packagers of decisions made elsewhere.

This article was published by MyJoyOnline. The summary above was written for this site.

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Pious D. Serwonu writes and teaches as The Penman: books, essays, research and teaching on faith, ministry and communication.

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